Creative strategy +
Social content strategy development + campaign management
Print + out-of-home advertising copy
Web content development
Video, TV and radio scriptwriting
CREATIVE WRITER/CONTENT CREATOR
Liz has split her advertising career (over 13+ years) between account services and creative development, giving her an edge when it comes to working with clients AND creating compelling content. On the account side, Liz managed a diverse roster of clients with a wide range of needs, from national and international print and out-of-home campaigns for federal government agencies and seasonal promotional materials for automotive giants in the Atlantic region, to logo, brochure and website development for smaller, local businesses.
With this wealth of experience came a deep devotion to process, a habit that consistently leads to delivering campaigns on time and on budget for her clients. A dedication that has stuck, even once creativity took over.
In no time at all on the creative side, Liz accumulated an extensive portfolio of work (and a few awards, to boot).
From travel guides for the province and her hometown, to hundreds of social media posts for
a national paper products brand, Liz hops effortlessly between brand voices and mediums to ensure her clients’ needs are met, and their content, while consistent, is always impactful and dynamic. Whether you’re in need of a tagline to support your new brand, entertaining narrative for a video, trip-inspiring, page-turning content for your travel guide, fun, relatable social media content to reach new audiences, or anything in between, Liz can deliver.